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Many Beauty Salons Give Bikini Wax to Nine-year-olds in UK

Many Beauty Salons Give Bikini Wax to Nine-year-olds in U.K
(Photo : Flickr) Many Beauty Salons Give Bikini Wax to Nine-year-olds in U.K

A charity organization has objected to beauty salons giving bikini waxes to nine-year-olds in the United Kingdom.

Jeena International, a global charity organization found many beauty salons gave bikini waxes to young girls at discounted prices citing nine-year olds were " likely to be less developed than older people".  Only one in 25 beauty salons that were surveyed did not  perform the procedure on prepubescent children. This form of beauty treatment and grooming at a tender age is looked upon as 'a form of cultural-driven abuse'.

"This raises further questions of normalizing girls to culturally harmful practices, objectifying them and girls not being allowed to celebrate their bodies changing," said Rani Bilkhu founder of Jeena International, reports the Metro.

Bilhku reportedly heard wailings of a young girl getting a bikini wax in Slough and decided to investigate its popularity among young girls. She called up beauty salons on the pretext of fixing an appointment for her daughter and found only 4 percent of the salons declined to give 'Hollywood wax' for girls aged younger 12.

A recent Australian research suggests insecurity and consciousness about physical appearance emerge in children as young as eight years old. Their anxiety and discontentment about looks and body weight are carried throughout teenage and adulthood resulting in mental distress, depression and anxiety.

Media portrayal of beauty is blamed for pressurizing women and girls to conform and fit into the typecast feminine roles. The U.K's Hairy Legs Club issued a statement urging women to sport body hair and post pictures of hairy legs to break stereotypes on beauty. The practice of hair removal in private parts among girls who have not hit puberty is unwelcome.

"How does a young girl learn to like her body, flaws and all, when her mother is taking her for 'treatments' so young. This is beauty obsession gone wild! Children are already bombarded with repeated images of what they are supposed to look like and know they will never measure up. Every day, they face a culture obsessed with cloning Barbie,' said Linda Mintle, a columnist at Beliefnet.com, reports the Closer Online.

Jul 29, 2014 11:21 AM EDT

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