Most Parents Forget to Use Sunscreen While Going out with Their Children: Study

A study finds that many parents focus too much on their children's sun safety and forget that they need sun protection too.

A new survey by the U.K.'s Cancer Research and Nivea SUN surveyed 5,200 people to note their sun-safety habits and use of sunscreen. They found 74 percent of participants ensured their children used sunscreen lotions with 15 hours of sun protective factor (SPF) and 38 percent said children applied it on their own. But, 47 percent of the parents reported neglecting safety measures while going out in the sun and concentrated too much in making sure their children were protected from harsh UV rays.

This group of people makes up more than 3 million of U.K's population who have high risk of developing deadly forms of skin cancer. In addition, the study noted 55 percent of respondents had excessive sun exposure by making certain that only their children would remain in the shade on sunny days. Almost 62 percent always ensured their children remained covered with wide brim hats and protective clothing and only 23 percent reported adhering to these safety measures.

"Parents need to practice what they preach and take care of their skin too. It was particularly worrying to see that while out in strong sun only a quarter of parents surveyed always cover up with clothing or a hat as this is one of the best ways to protect your skin. We want to help parents set an example so that their children have a healthy attitude towards the sun," said Sarah Williams, senior health information officer at Cancer Research UK in a news release.

Cancer Research along with cosmetic giants is working to raise awareness about skin cancer and urges people to seek sun protection in hot weathers to avoid skin damage and sun burns. The experts recommend against stepping out between 11 am and 3 pm when the sun rays are exceptionally powerful and cause massive harm to the skin.

 "Using a combination of shade, clothing and at least factor 15 sunscreen will help protect skin from harmful UV rays that can not only cause premature ageing and wrinkles, but can also increase the risk of skin cancer," said Williams.